September 23, 2008—Quofore, the world’s leading provider of next-generation mobile software solutions, today announced that Los Angeles-based Paramount Farms, the world's largest grower and processor of almonds and pistachios, and POM Wonderful, the country’s largest grower of pomegranates, has selected Quofore’s mobile technology solutions to maximize the productivity of its growing field sales force.

Quofore’s software provides the vertically integrated supplier with a platform that allows its field representatives to effectively plan their retail visits, execute in-store audits, and analyze their performance. Running on Windows Mobile-based handheld computers, Quofore’s solutions give Paramount Farms and POM Wonderful a common platform to electronically automate field activities and provide management immediate access to product brand and competitive field information for the products that include the Sunkist brand name (licensed from Sunkist Growers), Paramount Farm’s own brand, Everybody's Nuts!®, Pistachios, fresh Wonderful variety pomegranates, POM Wonderful Pomegranate Juices and POM Teas.

“Our combined sales force is deployed across the United States so we are looking forward to taking advantage of Quofore’s capabilities to reduce administrative time and provide real-time reporting for what is happening at the shelf,” said David Churchill, Director, Retail Merchandising. “Quofore’s solution will allow us to deliver management the information needed to evaluate business opportunities. We are a quality driven company and the ability to automate processes and share information across channels supports this mission for our employees and our customers.”

"Paramount Farms and POM Wonderful are companies deeply rooted in their commitment to total customer satisfaction by setting industry standards,” said Harris Fogel, president of Quofore, North America.  “We are extremely proud to support the retail operations of this innovative supplier with a mobile solution that allows for continued optimization of their field sales and marketing operations.”

About Paramount Farms
Paramount Farms is the world’s largest vertically integrated supplier of pistachios and almonds with more the 70,000 acres of prime pistachio and almond orchards located in California’s San Joaquin Valley.  Paramount Farms’ 30,000 acres of pistachio orchards are the largest in the Western Hemisphere; and in a state famous of its almonds, Paramount Farms is California’s largest almond grower, with more than 40,000 acres of permanent almond orchards. Paramount Farm’s nuts can be found in the produce department of grocery stores nationwide sold to consumers under the Sunkist®, Everybody’s Nuts®, and Wonderful™ brand names as well as under private label and in bulk.

About POM Wonderful
POM Wonderful is the largest producer of California Wonderful pomegranates and the company exclusively grows and sells this variety. The company also juices its fresh pomegranates to make its delicious, all-natural, POM Wonderful Pomegranate Juice and POMx, a highly-concentrated, incredibly powerful blend of all-natural polyphenol antioxidants harnessed from the pomegranate by a patent-pending process.  POMx is available exclusively in POM Tea, Light POM Tea, POMx Pills® and POMx Liquid. ®  POM Wonderful Pomegranate Juice and POM Tea are available year-round at retail and are found in the refrigerated section of supermarkets and grocery stores nationwide.  POMx Pills and POMx liquid are available at www.pompills.com.  To learn more, visit www.pomwonderful.com.