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Review and selection of mobile technology for Consumer Products companies in emerging markets SYDNEY (July 7, 2011)—Quofore, a world leader in retail execution and sales force automation software solutions for global Consumer Products companies, has released a new white paper. The paper is a guide for companies to help them select the right mobile solution to increase their brands’ success in emerging markets. With the focus for Consumer Products companies firmly on sales growth and increasing market share they must find ways to overcome the challenges of; stocking “high-frequency” stores shelves with single-pack products, the tight budgets of consumers, managing sales in far-flung rural locations, poor infrastructure networks and education of consumers. In emerging markets general trade is still the most common route to market but Quofore is seeing an increasing number of companies looking for a mobile software solution that can meet the needs of their current business model, cater to the inevitable growth of modern retail scenarios, meet local market needs and still satisfy global corporate objectives. Angela Lovegrove, Quofore Asia Pacific Managing Director said; “Companies are asking; is it possible to implement a cost-effective and robust mobile solution into my business that can meet both general trade and modern retail requirements, or where general trade remains the focus, is there a solution that has the flexibility to expand our capabilities to incorporate the ever-changing operational and market conditions?” “We think this white paper will help these companies to better understand their own needs and determine the right solution for their business now and for the future.” The white paper can be downloaded at www.quofore.com/goingmobilegeneraltrade. About Quofore
Founded in 1998, Quofore is recognised as the international leader in mobile software solutions that help Consumer Products companies transform the effectiveness and productivity of their field teams. Companies using Quofore solutions are able to drive competitive advantage through their management and execution of field sales, merchandising, store audits, van sales and direct delivery activities. Quofore markets its software worldwide through regional offices in the Americas, EMEA and Asia-Pacific, and works closely with its partner ecosystem to service and support its customers. Quofore has delivered solutions to customers across more than 40 countries including leading global corporations such as Unilever, Procter & Gamble, Kellogg, Ferrero and Brown-Forman, as well as numerous small to midsize companies. For more, visit www.quofore.com. | 
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