| |  | | Quofore roundup and links to industry articles | |  | | | As the battle for supremacy continues to grow on shelves and in aisles across the globe,
the volume of related industry research and information grows with it. To help you sort through the information load, Quofore compiles a summary review
of news, research and current thinking on a wide range of issues that affect Consumer
Products companies in the field. | | | | Quofore Industry Roundup 2010 & 2009 As the battle for supremacy continues to grow on shelves and in aisles across the globe,
the volume of related industry research and information grows with it. To help you sort through the information load, Quofore compiles a summary review
of news, research and current thinking on a wide range of issues that affect Consumer
Products companies in the field. The Roundup also includes links to the original information
sources for further reading. Click here to access | | | | Industry articles The Trouble with Brands
Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit. A recent article in Strategy+Business.com reflected research from 500,000 consumers globally.
Original link to article Consumer Products: Industry Outlook
The 2009 Deloitte Industry Outlook reports that the Consumer Products (CP) sector has grown about 7 percent a year over the last five years, driven by emerging markets, mergers and acquisitions (M&A) and product innovation.
Original link to article Measuring ROI: Productivity, Profit and Consumer Welfare
This landmark MIT study set the foundation for determining IT value, “Productivity, Profit and Consumer Welfare: Three Different Measures of Information Technology's Value”.
Original link to article Booz & Company white paper - Handheld Devices
The next phase of trade promotions excellence.
Article with permission from Booz & Company VDC white paper
Mapping Technical and Operational Challenges of Mobile Computing Deployments. In association with Panasonic.
Article with permission from VDC | | |
