ATLANTA, UNITED STATES (July 22, 2010)—The Quofore-Booz & Company 2010 Industry Benchmark ROI Survey released today is in response to popular demand. It is a follow up to the first Industry Benchmark survey. Consumer Products (CP) executives asked for more insight into the return-on-investment practices of their global and domestic peers, and the retailers they supply.
This research focuses on the levels of measurement of retail execution activities -- such as in-store promotion -- and the tools and technologies being used. In collating the survey results, Quofore and Booz & Company analysts discovered an intriguing paradox in the data; despite a belief that ROI is being measured routinely, the majority of respondents remain unable to quantify the revenue impact of their retail execution activities.
Shoppers have shown how rapidly they change trip and purchase behaviors in this recession. While many new savings behaviors are likely to stick, expect that an economic recovery or another dip could alter their sensitivity to promotions, store conditions, thematic messaging and more. Therefore, it becomes critical for CP to course-correct on the fly based on the latest accurate in-store data, and be certain about which levers to pull to yield the highest ROI.
If trade spend has been a money pit for decades, couldn’t more visibility into ROI make it a more effective builder of retailer and CP top and bottom lines and loyalty with shoppers and consumers?
Click here to read the 2010 Industry Benchmark ROI Survey Report to learn the state-of-the-art of ROI practices today at CP companies and retailers.
About Quofore
Founded in 1998, Quofore is recognized as the international leader in mobile software solutions for field representatives in consumer products companies. Companies using Quofore solutions are able to drive competitive advantage through their management and execution of field sales, merchandising, promotion, and direct delivery activities. Incorporating world’s best practice, Quofore solutions reflect the experience and domain expertise gained from over a decade of specialized industry focus, working with customers in more than 20 countries in both modern trade and emerging markets. Quofore markets its software worldwide through its regional offices in the Americas, EMEA and the Asia Pacific region, and works closely with its partner ecosystem to service and support its customers worldwide. Quofore has delivered solutions to customers across six continents including leading global corporations such as Procter & Gamble, Cadbury, Brown-Forman, Dyson and Black & Decker, as well as numerous small to midsize companies. For more information, visit www.quofore.com.
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