| | | | | General Trade Mobility Providing Transparency & Brand Control | |  | | | | In the booming emerging markets, general trade is still the most common method for distributing and selling the brands of Consumer Products companies. This white paper, prepared by Quofore, presents insights into how companies can overcome the challenges presented by general trade distribution networks in emerging markets and win new consumers using next-generation general trade mobility solutions. A combination of distributor management systems, general trade mobility solutions, and data integration can improve brand visibility for Consumer Products companies, provide better product distribution controls and increase sales. | | | |