MILTON KEYNES, UK (January 8, 2010)—Dave Stark, a seasoned professional in the enterprise software business with a distinguished career in sales, marketing, regional expansion, and general management, has joined Quofore as Managing Director of EMEA. Stark previously served as Managing Director of PeopleSoft (UK) and Managing Director of Siebel (UK, Ireland and South Africa), where he was responsible for a team of 300. During his career, Stark has flourished in establishing territories outside of the UK and helping consumer goods companies improve their bottom line through sales force automation. Stark reports directly to Quofore CEO Desmond Miller.

"I am delighted to welcome Dave to Quofore to lead our global sales organization. His extensive experience in building sales organizations, winning in the marketplace, and working with industry partners for mutual success will make a significant contribution to the company's long-term growth," Miller said.

According to Stark, under his direction, Quofore EMEA will simply continue the journey of being established as the domain and thought leader for consumer products-focused retail execution solutions.

“Quofore’s go-to market mirrors that of our customers and target clients,” Stark said. “Most consumer products firms are focused on both boosting retail execution best practice in their mature markets and quickly winning market share in developing and emerging markets.

“The well-recorded business benefits of deploying retail execution solutions means that investment in this area is a hot topic within EMEA. Our clients will continue to identify – at the pilot deployment stage – significant cost savings in terms of field and promotional productivity and improved revenue through enhanced sales levels.”

In other news, Tiran Avdar, formerly a program manager, has been promoted to VP of Professional Services in Quofore’s Americas office. Avdar joined Quofore in June of 2009, and has been leading solution implementations at Schwan’s Consumer Brands North America, among other high-profile customers.

Avdar possesses more than 10 years of domestic and international experience in various management roles in consulting and professional services organizations. Before joining Quofore, he acted as Director of Professional Services for Jacada Inc., where he managed multiple project teams, responsible for the delivery of multi-million dollar software projects for strategic accounts including Best Buy, Nationwide, Bell Canada, Harrah’s, and Qwest.

About Quofore
Founded in 1998, Quofore is recognized as the international leader in mobile software solutions for field representatives in consumer products companies. Companies using Quofore solutions are able to drive competitive advantage through their management and execution of field sales, merchandising, promotion, and direct delivery activities. Incorporating world’s best practice, Quofore solutions reflect the experience and domain expertise gained from over a decade of specialized industry focus, working with customers in more than 20 countries in both modern trade and emerging markets. Quofore markets its software worldwide through its regional offices in the Americas, EMEA and the Asia Pacific region, and works closely with its partner ecosystem to service and support its customers worldwide. Quofore has delivered solutions to customers across six continents including leading global corporations such as Procter & Gamble, Cadbury, Brown-Forman, Dyson and Black & Decker, as well as numerous small to midsize companies. For more information, visit www.quofore.com.