Quofore solutions have a proven track record of delivering bottom-line business benefits and increased profitability to customers through revenue growth and reduced operating expenses. We invite you to find out how Quofore can help your company by reading a white paper or a selection of customer case studies or newsletters.

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White papers

General Trade Mobility Providing Transparency & Brand Control: Insights into how companies can overcome the challenges presented by general trade distribution networks in emerging markets and win new consumers using next-generation general trade mobility solutions.

DSD3: how innovation helps drive productivity and competitive advantage in Direct Store Delivery. The paper offers insights into practical strategies being implemented by Consumer Products companies around the world to transform their field representatives into agents of business value development

Winning at the Shelf: A new opportunity to seize competitive advantage. This white paper covers the key retail, consumer and technology trends that converge at the shelf today and point to better execution as the next consumer products company must-have.

Finding Wealth in the Field: Business case and bottom-line benefit. This white paper illustrates how Consumer Products companies around the world are quantifying the benefits of a mobile solution and achieving returns on their investment.

Retail Execution for BRIC & Beyond. If you’re part of a growth-minded Consumer Products company, you already know why emerging markets, and the BRIC block in particular, are on the agenda. This paper provides background on the market dynamics driving the surge in demand and provides valuable insight into retail execution strategies we’ve developed working with leading Consumer Products companies.

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Industry Roundup 2010 & 2009

As the battle for supremacy continues to grow on shelves and in aisles across the globe,
the volume of related industry research and information grows with it.

To help you sort through the information load, Quofore compiles a summary review
of news, research and current thinking on a wide range of issues that affect Consumer
Products companies in the field. The Roundup also includes links to the original information
sources for further reading.

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Surveys

Global In-Store Practices (part 1): Industry benchmark survey results - The 2010 Industry Benchmark Survey was developed as a joint effort between Quofore and Booz & Company, a global consulting firm. The joint research seeks to better understand the challenges Consumer Products companies face in-store and how technology is being used in the in-store environment.

This report summarizes the finding and provides analysis of the results while explaining the methodology used. It also provides details on what the results imply for the future of in-store sales and merchandising operations.

Global In-Store Practices (part 2): ROI benchmark survey results - part 2 of the Quofore and Booz & Company survey is in response to popular demand. Consumer Products (CP) executives wanted more insight into the return-on-investment practices of their global and domestic peers, and the retailers they supply.

This research focuses on the levels of measurement of retail execution activities -- such as in-store promotion -- and the tools and technologies being used. In collating the survey results, Quofore and Booz & Company analysts discovered an intriguing paradox in the data; despite a belief that ROI is being measured routinely, the majority of respondents remain unable to quantify the revenue impact of their retail execution activities.

Australian In-Store Practices: Industry benchmark survey - a follow-up to the global study this paper presents an in-depth Australian perspective focusing exclusively on responses from Australian executives.

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Case studies

A selection of Quofore customer case studies are available. These case studies highlight the challenges that organizations with a paper-based system or an older generation system have faced and how these companies have managed the deployment of the Quofore solution and the benefits they have realized post-implementation.

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