| ATLANTA (December 15, 2010)-Quofore, international leader in retail execution mobile applications to help companies win at the shelf, today released a new white paper which offers insights into practical strategies being implemented by Consumer Products companies around the world to transform their field representatives into agents of business value development. Technology developments have the potential to redefine ‘business as usual’. In the right hands, powerful mobile devices, connected to high-speed networks, can drive innovative approaches to direct store delivery (DSD) that were not previously possible. The paper looks in detail at how DSD3 drives multiple benefits through the power of in-field synergy: a fresh, cohesive approach that builds brand presence by providing capabilities to: a) expand the traditional role of DSD drivers; and b) to coordinate the efforts of complementary groups of field workers. The concept of DSD3 transcends the barriers imposed by rigid roles that have traditionally isolated the tasks of drivers, sales reps and merchandisers. Not only can drivers now do more in store, they can alert supervisors and central headquarters, as well as sales representatives and merchandisers in their regions, to any field situation they observe that requires prompt attention. Schedules can be reprioritized in real-time based on a constant flow of in-store information. To download a copy of the white paper go to www.quofore.com/dsd3 About Quofore
Founded in 1998, Quofore is recognized as the international leader in mobile software solutions for field representatives in consumer products companies. Companies using Quofore solutions are able to drive competitive advantage through their management and execution of field sales, merchandising, promotion, direct delivery activities and van sales. Incorporating world’s best practice, Quofore solutions reflect the experience and domain expertise gained from over a decade of specialized industry focus, working with customers in more than 30 countries in both modern trade and emerging markets. Quofore markets its software worldwide through its regional offices in the Americas, EMEA and the Asia Pacific region, and works closely with its partner ecosystem to service and support its customers worldwide. Quofore has delivered solutions to customers across six continents including leading global corporations such as Procter & Gamble, Kelloggs, Kraft, Brown-Forman, Dyson and Black & Decker, as well as numerous small to midsize companies. For more information, visit www.quofore.com. |
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