Procter & Gamble selects Quofore to increase field effectiveness

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of 138,000 employees working in over 80 countries worldwide.

The Procter and Gamble Company (P&G) [NYSE: PG] has selected its mobile technology solutions to maximize the productivity of P&G’s retail sales force. Quofore’s software, which runs on a handheld device, provides P&G with a platform that allows the company’s retail representatives to effectively plan their visits, execute their in-store audits, and analyze their performance; and allows P&G management to electronically distribute field activities and access results in real-time

A key driver in the selection of the software is its ability to operate across multiple geographies, languages, and cultures. The software readily supports multiple data formats, languages, and scripts, including multi-byte characters and it also seamlessly integrates with existing systems. It therefore strongly supports P&G’s needs for a global field mobile solution.

In less than six months, Quofore has partnered with P&G to deploy systems in four countries across three continents, including Poland, Portugal, Canada, and Australia, and deployments in several additional markets in US, Western Europe, and Latin America are now underway.

“We searched for a partner who could help us on a global basis,” said Laurent Frampas, P&G Global GBS Retail Solutions Leader. “The Quofore software delivers the user-friendliness, flexibility, and speed of implementation we were seeking. Already we are seeing strong user adoption in markets around the globe.”

“We are proud that Quofore provides a powerful infrastructure that helps consumer product manufacturers differentiate themselves in a competitive marketplace,” said Harris Fogel, president of Quofore’s North American operation. “Quofore is excited to work with P&G because it is a company that truly understands the inherent rewards of implementing an automated field solution that increases productivity, reduces costs, and ultimately benefits its customers.”