Daisy Brand is a leading provider of dairy products and a fourth-generation, family-owned business headquartered in Dallas. The company provides sour cream and cottage cheese for the retail and food service industries, as well as the military sector.

Daisy Brand selected Quofore’s next generation mobile technology solutions to provide a single source of record for all retail field activity and increase overall productivity.

The Quofore solution replaced Daisy Brand’s existing in-house system. Running on Motorola’s MC35 handheld computer, the Quofore software gives the company a common platform to electronically automate field activities and provide management immediate access to product brand and competitive field information.

Daisy Brand, whose independent sales force is deployed across the United States, is taking advantage of Quofore’s capabilities to significantly reduce the administrative time needed for each sales call, provide real-time reporting for what is happening at the shelf, and deliver to management the information it needs to evaluate business opportunities.

"Prior to working with Quofore, we found it challenging to share information across the enterprise. With Quofore’s software in place, we can share data across all levels of the organization and gain the competitive advantage a 360 degree view of our retail strategy gives us," said Kevin Brown, director of information systems for Daisy Brand.

"Where we used to have data, we now have insights that make it possible to effectively evaluate our retail execution and gain more shelf space."

The Quofore solution seamlessly integrates with Daisy Brand's existing IT systems and run on a Windows®-based computing device, as provides office-based desktop components. This gives Daisy Brand immediate access to critical information such as distribution, pricing, product placement, compliance, and out-of- stocks to generate up-to-date reports. Field personnel can also streamline their day-to-day activities, such as managing business objectives, scheduling meetings, and tracking orders to improve productivity.