February 23, 2009 - (Sydney) Quofore, the world’s leading provider of sales force automation software for Consumer Products companies, has announced the appointment of Angela Lovegrove as Managing Director, Quofore Asia Pacific and Shanker Krishnan, Executive Vice President, Product Development.

The appointments come at a time when demand for Quofore’s software systems is at an all time high despite the worldwide economic downturn. According to Ms Lovegrove this is because Quofore is delivering new capabilities to customers that make their field operations more effective and cost-efficient.

“Faced with challenging market conditions, our customers are taking advantage of the competitive benefits that mobile field force systems can deliver, something that is even more important now than it has ever been,” she said.

Ms Lovegrove takes on the role following 20 years in the IT industry and a series of high performing roles for General Motors, HP and Philips in Europe and Asia. Lovegrove has previous experience working with the Quofore management team after establishing the European and EMEA operations for Quofore in 2004 and delivering partner programs across Europe for the company in the same year.

The new role will leverage Lovegrove’s strategic, people-focused approach to delivering technology solutions.”

“After already working with Quofore I have a real understanding of the business proposition and why the company is successful. My role is to further communicate that value to customers and build on current growth trends,” she explained.

Shanker Krishnan brings significant software product development experience to his new global role with Quofore. Prior to joining Quofore he was General Manager for Products at Mastersoft, where he developed and commercialized software solutions on a national and international scale, significantly contributing to the company’s growth. At Quoforehe is looking to build on his 25 years of software expertise.

“My goal is to quickly grow the Quofore team and implement an ongoing, proactive product development program to capitalize on the growth worldwide in demand for mobile technologies. In addition I’m looking to expand partnership programs across the US, Europe and Asia to add to the strong base of Quofore partners."

Des Miller, Chief Executive Officer for Quofore is looking forward to working with the new members of the management team.

“We are a fast-growing, future-facing company and the new appointments demonstrate our confidence in the positive trends in mobile retail execution technology for consumer products companies,” he said.

About Quofore
Established in 1998, Quofore has international offices in Australia, the United States and United Kingdom and partner networks in Asia Pacific, Europe, and South America to deliver its comprehensive solutions. Quofore has attracted numerous industry-leading clients including Procter & Gamble, Simplot Australia, Daisy Brand, Reckitt Benckiser, Foster’s Group, Pernod Ricard Pacific, and Suntory. Quofore Solutions deliver significant return on investment through efficiency gain and cost reductions. By addressing the needs of both management and mobile workers, they support sound planning and decision making, increased field force effectiveness and excellence in retail execution. The end result is a positive impact on revenue and profits.