The 2010 Industry Benchmark Survey was developed as a joint effort between Quofore and Booz & Company, a global consulting firm.
This joint research seeks to better understand the current challenges Consumer Products companies face in-store and how technology is being used in the in-store environment.
This report summarizes the finding and provides analysis of the results while explaining the methodology used. It also provides details on what the results imply for the future of in-store sales and merchandising operations.
